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User perceptions are shaped by emotions from "summary" of Emotional Design by Don Norman

At the heart of the matter lies a fundamental truth: our emotions play a crucial role in shaping our perceptions of the world around us. When we encounter a product or a service, our initial reaction is often driven by how it makes us feel. This emotional response can color our entire experience and influence our overall opinion of the offering in question. Consider the example of a smartphone. When a user picks up a sleek, well-designed device, they may feel a sense of delight and satisfaction. This emotional reaction is not merely a fleeting moment of joy – it can actually impact how the...
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    Emotional Design

    Don Norman

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