Continual iteration and improvement are necessary for successful design from "summary" of The Design of Everyday Things by Donald A. Norman
Design is a complex process that involves a series of decisions and actions aimed at creating products that meet the needs and expectations of users. However, no matter how skilled and experienced a designer may be, it is nearly impossible to get a design right on the first try. This is why continual iteration and improvement are necessary for successful design. The idea behind this concept is that designing is an iterative process that involves creating a prototype, testing it with users, gathering feedback, and making improvements based on that feedback. This cycle is repeated multiple times until the design meets the desired criteria for usability and functionality. By continually iterating and improving the ...
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