Show your customers the benefits of your service from "summary" of Selling the Invisible by Harry Beckwith
Customers don't buy a service because of its features; they buy it because of the benefits it offers. It is essential for service providers to clearly communicate these benefits to their customers. Customers want to know how a service will make their lives better, easier, or more efficient. They want to understand the value they will receive in exchange for their money.
When selling a service, it is crucial to focus on the benefits that matter most to your customers. This requires a deep understanding of their needs, desires, and pain points. By showing customers how your service can address these specific concerns, you can create a compelling case for why they should choose you over the competition.
To effectively showcase the benefits...
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