Show your customers the benefits of your service from "summary" of Selling the Invisible by Harry Beckwith
Customers don't buy a service because of its features; they buy it because of the benefits it offers. It is essential for service providers to clearly communicate these benefits to their customers. Customers want to know how a service will make their lives better, easier, or more efficient. They want to understand the value they will receive in exchange for their money. When selling a service, it is crucial to focus on the benefits that matter most to your customers. This requires a deep understanding of their needs, desires, and pain points. By showing customers how your service can address these specific concerns, you can create a compelling case for why they should choose you over the competition. To effectively showcase the benefits...
Similar Posts
Use openended questions
To engage effectively in a sales conversation, it is crucial to ask questions that encourage the prospect to share information....
Use storytelling to engage and captivate prospects
Storytelling is a powerful tool that can be used to captivate and engage prospects. When you tell a story, you are able to crea...
Be open to new ideas and perspectives
In the world of startups, being open to new ideas and perspectives is essential for success. This means having a willingness to...
Drive growth through innovation
In a world full of choices and noise, standing out is essential. To be remarkable, a business must constantly innovate and crea...
Be willing to pivot and adapt to changing circumstances
When things inevitably don't go as planned, you have to be ready to change course. Being willing to pivot means being able to a...
Consumers are looking for stories that affirm their worldview
Consumers want to hear stories that confirm what they already believe. They are not interested in being challenged or having th...
Align business activities with customer value
To create successful value propositions, businesses must align their activities with what their customers truly value. This mea...
Building trust is important
Building trust is the foundation of any successful relationship, whether it be in business, personal life, or any other aspect ...
Tailor your sales pitch to each customer’s unique needs
To be successful in sales, it is imperative to understand that each customer is unique and has their own set of needs and prefe...
Overcoming fear of rejection is necessary for success in sales
In sales, rejection is a fact of life. It's going to happen. It's not a matter of if, but when. And if you can't handle rejecti...
