oter

Show your customers the benefits of your service from "summary" of Selling the Invisible by Harry Beckwith

Customers don't buy a service because of its features; they buy it because of the benefits it offers. It is essential for service providers to clearly communicate these benefits to their customers. Customers want to know how a service will make their lives better, easier, or more efficient. They want to understand the value they will receive in exchange for their money. When selling a service, it is crucial to focus on the benefits that matter most to your customers. This requires a deep understanding of their needs, desires, and pain points. By showing customers how your service can address these specific concerns, you can create a compelling case for why they should choose you over the competition. To effectively showcase the benefits...
    Read More
    Continue reading the Microbook on the Oter App. You can also listen to the highlights by choosing micro or macro audio option on the app. Download now to keep learning!
    Similar Posts
    Ask powerful questions to uncover the company's pain points and goals
    Ask powerful questions to uncover the company's pain points and goals
    To effectively sell to big companies, it is crucial to ask powerful questions that can help uncover the company's pain points a...
    Stay connected with your target audience
    Stay connected with your target audience
    To truly understand the needs, desires, and pain points of your target audience, you must maintain a constant connection with t...
    Setting clear goals and objectives is crucial in sales
    Setting clear goals and objectives is crucial in sales
    To succeed in sales, it is essential to establish clear goals and objectives. Without a clear direction, sales professionals ri...
    Provide educational resources to your audience
    Provide educational resources to your audience
    One of the most effective ways to engage with your audience is by offering them valuable educational resources. By providing yo...
    Adjust strategy
    Adjust strategy
    Adjusting strategy is a crucial aspect of the product development process. It involves looking at the data and insights gathere...
    Market segmentation allows businesses to tailor their offerings to specific customer groups
    Market segmentation allows businesses to tailor their offerings to specific customer groups
    Market segmentation is a crucial strategy that enables businesses to divide their target market into distinct groups based on s...
    Learn to say no, it's liberating
    Learn to say no, it's liberating
    Learning to say no is one of the most important skills you can develop in both your personal and professional life. It's not ab...
    Leverage social media and online platforms to grow your network
    Leverage social media and online platforms to grow your network
    In today's digital age, it is essential to utilize social media and online platforms to expand your network. With the click of ...
    Set clear goals and objectives
    Set clear goals and objectives
    Setting clear goals and objectives is crucial in achieving success in any endeavor. Without a clear direction, it is easy to ge...
    Selfpromotion is essential for getting clients
    Selfpromotion is essential for getting clients
    Self-promotion is a fundamental aspect of attracting clients to your business. Many professionals find this idea uncomfortable ...
    oter

    Selling the Invisible

    Harry Beckwith

    Open in app
    Now you can listen to your microbooks on-the-go. Download the Oter App on your mobile device and continue making progress towards your goals, no matter where you are.