Emotional responses shape decisions from "summary" of Emotional Design by Don Norman
Emotional responses play a crucial role in shaping our decisions. When faced with different options, our emotions often guide us towards a particular choice. This is because emotions have a powerful influence on our behavior, sometimes even more so than rational thought. In many cases, we may think we are making decisions based on logic and reason, but in reality, our emotions are driving our choices. For example, when purchasing a new item, we may tell ourselves that we are considering factors like price and functionality. However, our final decision may be heavily influenced by how the product makes us feel - whether it evokes feelings of happiness, excitement, or comfort. This is why designers and marketers often focus on creating products and experiences that elicit positive emotional responses. By appealing to our emotions, they can persuade us to choose their brand over others. This is why companies invest in creating sleek, aesthetically pleasing designs or using clever marketing tactics to evoke specific emotions in consumers. Furthermore, our emotional responses can also impact how we perceive the world around us. If we are in a positive mood, we are more likely to see things in a positive light and vice versa. This can affect our decision-making process, as our emotions color our perceptions and interpretations of a situation.- Emotions are a powerful force that can significantly shape our decisions. By understanding how emotions influence our behavior, we can design products and experiences that resonate with people on a deeper, emotional level. Ultimately, emotional design has the potential to create more meaningful and impactful interactions between individuals and the world around them.
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