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Emotion is a fundamental aspect of design from "summary" of Emotional Design by Don Norman

Design is not just about creating products that work well; it is also about creating products that evoke positive emotions in the people who use them. Emotion plays a critical role in determining how people perceive and interact with a design. A well-designed product not only meets the functional needs of users but also elicits an emotional response that enhances their overall experience. Emotions are integral to the design process because they influence how people perceive and interpret the world around them. When people interact with a product, they form emotional connections based on their experiences, memories, and beliefs. These emotional connections can have a significant impact on their attitudes towards the product and their likelihood of using it again in the future. Designe...
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    Emotional Design

    Don Norman

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