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The principle of reciprocation plays a significant role in fostering cooperative relationships among individuals from "summary" of Influence by Robert B. Cialdini
The principle of reciprocation is a powerful force that influences human behavior in social interactions. When someone does something for us, we feel a sense of obligation to reciprocate the gesture. This innate drive to repay kindness helps to foster cooperative relationships among individuals. Reciprocity is a universal phenomenon that exists across cultures and societies. It is a fundamental aspect of human nature that is deeply ingrained in our social psychology. When someone goes out of their way to help us, we are more inclined to trust and cooperate with them in return. This reciprocity creates a sense of mutual obligation and goodwill between individuals. Reciprocity is not just a one-time exchange of favors; it i...
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