Understand the lifetime value of your customers from "summary" of Dotcom Secrets by Russell Brunson
Understanding the lifetime value of your customers is essential for the success of your business. It is not just about focusing on making a one-time sale, but rather about building a long-term relationship with your customers. When you understand the lifetime value of your customers, you can tailor your marketing efforts to not only acquire new customers but also to retain existing ones. By knowing how much each customer is worth to your business over their lifetime, you can make more informed decisions about how much you are willing to spend to acquire a new customer. This allows you to allocate your marketing budget more effectively and focus on strategies that will bring in higher-quality leads with a higher li...
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