Frames are deeply ingrained in our thinking and can be difficult to change from "summary" of Don't Think of an Elephant! by George Lakoff
Frames are structures in our brains that shape the way we perceive the world. They are mental models that we use to understand, interpret, and make sense of the information around us. Frames are not just neutral containers for facts; they come with built-in values, emotions, and assumptions that influence how we think and feel about a particular issue. These frames are not easily changed or discarded because they are deeply ingrained in our thinking. They are like mental shortcuts that help us make sense of complex information quickly and efficiently. Once a frame is established, it can be difficult to shake loose, even in the face of contradictory evidence. When we encounter new information that does not fit our existing frames, our brains tend to either ignore or distort that information to make it fit. This phenomenon is known as confirmation bias, where we seek out information that confirms our existing beliefs and ignore or disco...
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