Substitution heuristics simplify complex decisions from "summary" of Thinking Fast and Slow by Book Summary
When faced with complex decisions, our minds often take a shortcut by substituting a simpler question for the difficult one at hand. This mental shortcut, known as a substitution heuristic, allows us to sidestep the hard work of analyzing all the relevant factors involved in a decision. Instead of grappling with the intricacies of a complex problem, we rely on a more straightforward question that we can answer easily. By simplifying the decision-making process, substitution heuristics help us make quick judgments without getting bogged down in too much detail. This can be useful in situations where time is of the essence or when we are faced with information overload. However, relying too heavily on these mental shortcuts can lead to errors in judgment.
One common example of a substitution heuristic is the use of availability when assessing likelihood or frequency. Instead of trying to calculate the p...
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