Facts alone are not enough to sway people's opinions from "summary" of Don't Think of an Elephant! by George Lakoff
Facts are crucial. They are important in shaping our understanding of the world. But they are not enough. The human mind does not operate like a computer, simply processing raw data. Our minds are influenced by emotions, values, and worldviews. These factors play a significant role in how we interpret facts and make decisions. When we encounter new information, we don't just take it at face value. We filter it through our existing beliefs and attitudes. This process is unconscious and automatic. It happens without us even realizing it. As a result, facts alone are often not sufficient to change someone's mind. Simply bombarding people with data is unlikely to be effective in persuading them to see things differently. To truly persuade someone, you need to understand their underlying values and beliefs. You need to speak to their emotions and connect with them on a deeper level. This is where framing comes in. By framing an issue in a way that resonates with someone's worldview, you can make your argument m...
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