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Marketing strategies for each adaptation from "summary" of Disney in Wonderland: A Comparative Analysis of Disney's Alice in Wonderland Film Adaptations from 1951 and 2010 by Franziska Schütze
Marketing strategies for each adaptation are crucial in promoting the respective films to the target audience. The 1951 version of Alice in Wonderland was marketed as a colorful and whimsical animated feature, appealing to families and children. The promotional material highlighted the enchanting world of Wonderland and the beloved characters that would come to life on the screen. In contrast, the 2010 adaptation took on a darker and more surreal tone, targeting a slightly older demographic with its edgier interpretation of the classic story. The marketing campaign for the 1951 film focused on the nostalgia factor, emphasizing the film's connection to the original Lewis Carroll novel and the beloved Disney brand. The trailers and posters for the film showcased the vibrant animation and catchy musical numbers that would entertain audiences of all ages. On the other hand, the marketing for the 2010 adaptation played up the film's visual effects and 3D technology, promising a visually stunning and immersive experience for viewers. Furthermore, the marketing strategies for each adaptation also took into account the changing media landscape. In 1951, the primary focus was on traditional forms of advertising such as print ads, radio spots, and theatrical trailers. Fast forward to 2010, and the marketing campaign for the film utilized social media platforms, viral marketing, and interactive websites to engage with audiences in new and innovative ways.- The marketing strategies for each adaptation played a crucial role in shaping the public's perception of the films and driving ticket sales at the box office. By tailoring their promotional efforts to the unique characteristics of each adaptation, Disney was able to successfully connect with their target audience and generate excitement for the films' release.
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