Purpose should be authentic and meaningful from "summary" of Deep Purpose by Ranjay Gulati
Purpose is not just a trendy buzzword or a superficial statement to be displayed on a corporate website. It is the essence of why an organization exists and what it hopes to achieve beyond financial gains. A truly meaningful purpose goes beyond mere words and permeates every aspect of the organization, guiding decision-making, shaping culture, and inspiring employees to go above and beyond in pursuit of a common goal. Authenticity is crucial in defining purpose. It is not about creating a lofty statement that sounds good but lacks depth or sincerity. Authentic purpose is rooted in the core values and beliefs of the organization, reflecting its unique identity and aspirations. When purpose is authentic, it resonates with stakeholders on a deeper level, creating a sense of alignment and share...
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