Purpose fosters emotional connections with stakeholders from "summary" of Deep Purpose by Ranjay Gulati
Purpose is what gives meaning and direction to an organization. It goes beyond just making money or achieving financial goals; it is about the deeper reason for existence. When a company has a clear and compelling purpose, it has the power to connect with stakeholders on an emotional level. This emotional connection is what creates loyalty, trust, and engagement among employees, customers, investors, and the community at large. A strong purpose acts as a guiding light for decision-making and behavior within the organization. It helps employees understand the "why" behind what they do, which can lead to increased motivation and job satisfaction. When employees feel connected to the purpose of the company, they are more likely to go above and beyond in their roles, leading to higher performance and productivity. Customers are also drawn to companies with a strong sense of purpose. They want to support organizations that align with their values and beliefs. When a company's...
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