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Leaders play a crucial role in shaping purpose from "summary" of Deep Purpose by Ranjay Gulati

Leaders are not just figureheads who give orders and make decisions. They are the architects of purpose within an organization. Purpose is not something that can be imposed from the top down; it must be nurtured and cultivated by those in leadership roles. It is the responsibility of leaders to articulate a compelling vision that inspires and motivates others to work towards a common goal. A clear sense of purpose gives employees a reason to come to work every day beyond just collecting a paycheck. It provides meaning and direction to their work, helping them understand how their individual contributions fit into the larger mission of the organization. When leaders communicate a strong sense of purpose, employees are more engaged, productive, and committed to...
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    Deep Purpose

    Ranjay Gulati

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