Customers are drawn to purposedriven companies from "summary" of Deep Purpose by Ranjay Gulati
Customers are increasingly seeking out companies that have a clear and compelling purpose driving their business. In today's hypercompetitive market, where products and services are becoming increasingly commoditized, having a strong sense of purpose can set a company apart from its competitors. A purpose-driven company is one that is guided by a higher mission or cause that goes beyond simply making a profit. It is a company that is committed to making a positive impact on society and the world at large. When a company clearly communicates its purpose and aligns its business practices with that purpose, customers are more likely to be drawn to it. Customers want to feel that they are supporting a company that is making a difference in the world, not just selling them products or services. They want to feel that they are part of something bigger than themselves, something th...
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