Unexpected success can be challenging from "summary" of Accidental Branding by David Vinjamuri
When a brand experiences unexpected success, it can be both a blessing and a curse. On the one hand, the sudden influx of attention and revenue can propel a brand to new heights of success. On the other hand, this rapid growth can also present a number of challenges that the brand may not be equipped to handle. One of the primary challenges of unexpected success is the pressure to maintain momentum. When a brand experiences a sudden surge in popularity, there is often a heightened expectation from both consumers and stakeholders for the brand to continue to deliver at the same level. This can be particularly challenging for brands that may not have the resources or infrastructure in place to sustain this level of growth over the long term. Another challenge of unexpected success is the need to adapt quickly to chan...
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