Datadriven marketing is more efficient from "summary" of Data Driven: Harnessing Data and AI to Reinvent Customer Engagement by Tom Chavez,Vivek Vaidya,Chris O’Hara
Data-driven marketing is a powerful tool that can revolutionize the way businesses engage with their customers. By harnessing the power of data and AI, companies can create more personalized and targeted marketing campaigns that are tailored to the specific needs and preferences of individual customers. This level of personalization not only leads to higher conversion rates and increased sales but also helps to build stronger, more meaningful relationships with customers. One of the key benefits of data-driven marketing is its efficiency. Traditional marketing campaigns often rely on broad demographics and generalized messaging, which can be hit or miss in terms of effectiveness. In contrast, data-driven marketing uses real-time data and insights to target customers with the right message, at the right time, through the right channel. This level of precision not only increases the likelihood of a successful conversion but also reduces wasted resources on ineffective marketing efforts. Another advantage of data-driven marketin...
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