Engaging with customers on social media is vital from "summary" of The End of Marketing by Carlos Gil
Engaging with customers on social media is not just something nice to do - it's a necessity in today's digital age. With the rise of social media platforms like Facebook, Instagram, and Twitter, consumers are constantly connected and expecting immediate responses from brands. Ignoring this reality can lead to missed opportunities and even damage to a company's reputation. By actively engaging with customers on social media, brands can build strong relationships and foster loyalty. Responding to comments, messages, and reviews shows customers that their opinions matter and that the brand is listening. This level of interaction can humanize a brand and create a sense of trust between the company and its audience. Moreover, engaging with ...
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