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Consistency in messaging helps build brand trust from "summary" of Neuromarketing by Patrick Renvoise,Christophe Morin
When it comes to building a strong brand, consistency is key. This means that every message you put out into the world should be coherent and in alignment with your brand's values, mission, and overall identity. By maintaining a consistent message across all channels, you can establish trust with your audience and reinforce your brand's reputation. When consumers see a brand that is consistent in its messaging, they are more likely to trust that brand. This is because consistency creates a sense of reliability and dependability. If a brand is constantly changing its messaging or sending mixed signals, consumers may become confused or distrustful. On the other hand, a brand that maintains a consistent message over time is perceived as being more trustworthy and authentic. Co...
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