AI enables hypertargeted advertising from "summary" of Data Driven: Harnessing Data and AI to Reinvent Customer Engagement by Tom Chavez,Vivek Vaidya,Chris O’Hara
The use of AI in advertising has transformed the way businesses reach and engage with customers. By leveraging AI technology, companies can now create highly targeted advertisements that are tailored to individual preferences and behaviors. This level of personalization allows companies to connect with customers on a more intimate level, increasing the likelihood of conversion and customer loyalty. Traditional advertising methods often rely on broad demographic data to reach a wide audience. However, this approach can be ineffective and wasteful, as it fails to account for the unique preferences and interests of individual consumers. AI, on the other hand, enables companies to analyze vast amounts of data to identify specific customer segments and deliver person...
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