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Recognizing the role of persuasion in advertising from "summary" of Dark Psychology by Neil Morton

Recognizing the role of persuasion in advertising is crucial in understanding how dark psychology techniques are used to manipulate individuals. Advertising is often designed to influence consumer behavior by appealing to their emotions, desires, and insecurities. By understanding the persuasive techniques employed in advertising, individuals can better protect themselves from manipulation. Some common tactics used in advertising include the use of emotional appeals, social proof, and scarcity tactics. Emotional appeals are designed to evoke specific emotions in consumers, such as fear, excitement, or nostalgi...
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    Dark Psychology

    Neil Morton

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