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Be transparent with your audience from "summary" of Crush It! by Gary Vaynerchuk
Transparency is the key to building trust with your audience. When you are transparent, you are open and honest about who you are, what you do, and why you do it. This means sharing your story, your values, and your beliefs with your audience. By being transparent, you show your audience that you have nothing to hide. You are not trying to deceive or manipulate them in any way. Instead, you are being authentic and genuine in your interactions with them. This builds credibility and helps to establish a strong connection with your audience. Transparency also means being open about your successes and failures. When you share your wins, your audience celebrates with you. And when you share your losses, they empathize with you. This vulnerability fosters a sense of community and solidarity among your audience. Being transparent with your audience requires consistency. You need to be open and honest in all of your communication, whether it's on social media, your website, or in person. This consistency builds trust over time and helps to strengthen your relationship with your audience. In a world where trust is in short supply, transparency is a valuable commodity. By being transparent with your audience, you differentiate yourself from the competition and stand out in a crowded marketplace. So, be open, be honest, and be transparent with your audience.
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