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Emphasize the importance of storytelling in creative development from "summary" of Creativity, Inc. (The Expanded Edition) by Ed Catmull,Amy Wallace

Storytelling is a powerful tool that can help to unlock creativity and foster innovation within a company. By sharing stories, individuals are able to connect with one another on a deeper level, building empathy and understanding that can lead to new ideas and solutions. In the world of creative development, storytelling plays a crucial role in shaping the way in which projects are conceptualized and executed. When we tell stories, we are able to communicate complex ideas in a way that is accessible and engaging to others. By weaving together narratives that resonate with our audience, we can create a shared understanding of the challenges and opportunities that lie ahead. This shared understanding can help to align team members and stakeholders towards a common goal, driving innovation and collaboration in the process. In...
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    Creativity, Inc. (The Expanded Edition)

    Ed Catmull

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