We are influenced by the way choices are presented to us from "summary" of Predictably Irrational, Revised by Dan Ariely
The way choices are presented to us can significantly influence our decisions. This concept is a fundamental aspect of human behavior that is often overlooked. When faced with multiple options, the manner in which these options are framed can have a profound impact on the choices we ultimately make.
For example, imagine a scenario where you are presented with two different pricing options for a product. One option is presented as a $50 discount on a $100 product, while the other is framed as a $50 surcharge on a $50 product. Despite the fact that these two options are essentially the same in monetary terms, research has shown that individuals are more likely to choose the option with the discount rather than the surch...
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