Summary of Creativity, Inc. (The Expanded Edition)

Creativity, Inc. (The Expanded Edition) by Ed Catmull and Amy Wallace is a inspirational business handbook that looks into the creative processes and practices utilized by the successful animation film studio Pixar. It takes readers on a journey through the 20-year history of Pixar and shares Catmull's own personal experiences and views on how to foster team creativity while eliminating the fear that can strangle it. The Expanded Edition offers more in-depth advice on how to use technology to enhance creativity. It also includes updated essays on the relationship between creativity and technology, the innovative organizational structure of Pixar, and how to cultivate a "sustaining creative culture." Finally, it delves into Pixar's continued dedication to storytelling, art, and innovation even as the studio grows. The book is intended to help leaders of all kinds learn to build successful and creative organizations.