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Create a sense of purpose and meaning in the work you do from "summary" of Creativity, Inc. (The Expanded Edition) by Ed Catmull,Amy Wallace
To truly excel in any creative endeavor, it is crucial to cultivate a deep sense of purpose and meaning in the work you do. This is not a mere motivational slogan or a shallow piece of advice; it is a fundamental truth that underpins the very essence of creativity. When you have a clear sense of purpose driving your actions, you are able to tap into a wellspring of motivation and inspiration that propels you forward, even in the face of challenges and setbacks. Purpose is what gives your work direction and meaning. It provides a guiding light that helps you navigate the complexities of the creative process and stay true to your vision. Without a strong sense of purpose, it is easy to get lost in the minutiae of day-to-day tasks and lose sight of the bigger picture. When your work lacks purpose, it becomes hollow and devoid of passion, leading to uninspired results that fail to resonate with audiences. In the context of a creative organi...
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