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Create practical value that can be easily shared from "summary" of Contagious by Jonah Berger
Creating practical value that can be easily shared is a key component of making ideas go viral. When something is valuable in a practical sense, people are more likely to engage with it and pass it on to others. This value can come in many forms, such as saving time, saving money, or improving one's quality of life. By providing practical value, a message becomes more enticing and relevant to the audience. One way to create practical value is by offering tips or advice that can be immediately put into action. For example, a cooking website may share a quick and easy recipe that viewers can try out for themselves. By providing actionable steps, the content becomes more valuable to the audience and increases the likelihood of sharing. Another way to create practical value is by solving a problem that many people face. For instance, a brand may develop a new product that addresses a common issue in a unique way. When people see that the product can improve their lives, they are more likely to share it with others who may also benefit from it. Additionally, creating practical value involves making the content easily shareable. This can be done by providing simple and clear instructions on how to share the information, such as including social media buttons on a webpage or providing a pre-written message that users can easily post on their own profiles. By reducing the friction of sharing, more people are likely to pass on the valuable content to their networks.- Creating practical value that can be easily shared is a powerful way to increase the virality of an idea or message. By offering something of value to the audience and making it simple for them to share with others, the message has a greater chance of spreading far and wide. In today's digital age, where information is constantly being shared online, creating practical value is essential for getting noticed and making an impact.
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