Creating unique and remarkable content can make ideas more contagious from "summary" of Contagious: by Jonah Berger | Summary & Analysis by Elite Summaries
When it comes to making ideas contagious, one key factor to consider is the content itself. Creating content that is unique and remarkable can significantly increase the likelihood of an idea spreading. This is because people are naturally drawn to things that stand out, that are different from the norm. When something catches our attention and piques our interest, we are more likely to talk about it, share it with others, and ultimately help spread the idea. Unique and remarkable content has the power to make an idea memorable. When something is out of the ordinary or unexpected, it tends to stick in our minds. We are more likely to remember and recall something that is remarkable, as opposed to something that is mundane or ordinary. This memorability factor is crucial when it comes to making ideas contagious because people need to remember ...
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