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The use of social proof can influence decisionmaking processes significantly from "summary" of Como usar os Gatilhos Mentais para a Vida Profissional e Pessoal by MAX EDITORIAL
The concept of social proof is a powerful tool that can have a significant impact on decision-making processes. Social proof refers to the tendency of individuals to look to the actions and behaviors of others to guide their own choices. This phenomenon is based on the idea that if others are doing something, it must be the right thing to do. In the context of decision-making, social proof can play a crucial role in influencing our perceptions and judgments. When we see that a large number of people are engaging in a particular behavior or making a certain choice, we are more likely to follow suit. This is because we tend to view popular actions as more desirable or correct. Social proof can be especially powerful in situations where we are uncertain about what course of action to take. In these cases, we may loo...
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