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Leveraging social proof is important from "summary" of PNL Técnicas de Persuasão e Influência by Edward Collins
When it comes to persuasion and influence, one powerful technique to consider is leveraging social proof. Social proof refers to the idea that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. Essentially, it is the concept that people will follow the crowd because they believe that others possess more knowledge about the situation at hand. In the realm of persuasion, leveraging social proof can be incredibly important. By showing potential clients or customers that others have already taken the desired action, you are providing them with a sense of security and reassurance. This is because humans have a natural tendency to trust the judgment of others, especially when they believe those others to be similar to themselves or whe...
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