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Purpose drives lasting success beyond mere financial gain from "summary" of Built to Last by Jim Collins,Jerry I. Porras
Organizations that endure and thrive over decades and even centuries possess a core ideology that transcends profit. This ideology encompasses a fundamental purpose that resonates deeply with their stakeholders, employees, and customers. Such companies do not merely chase financial returns; they are propelled by a vision that inspires passion and commitment. This vision acts as a guiding star, aligning efforts and decisions around a shared mission. The most successful companies understand that their purpose serves as an anchor during turbulent times. When faced with challenges, these organizations d...
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