Unexpected success can test a brand's integrity from "summary" of Accidental Branding by David Vinjamuri
In the world of branding, unexpected success can often be a double-edged sword. While it may seem like a dream come true for a brand to experience rapid and unforeseen growth, this can also put a significant strain on the brand's integrity. When a brand suddenly finds itself in the spotlight, it is crucial for the company to stay true to its core values and mission. One of the key challenges that a brand faces in the face of unexpected success is maintaining consistency in its messaging and actions. As the brand finds itself thrust into the limelight, there ma...
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