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Ethical behavior is nonnegotiable in conscious capitalism from "summary" of Conscious Capitalism, With a New Preface by the Authors by John Mackey,Rajendra Sisodia

The foundation of conscious capitalism is built on the principle that ethical behavior is paramount. This means that there is no room for negotiation when it comes to acting with integrity and honesty in all business dealings. In the world of conscious capitalism, ethical behavior is not viewed as optional or flexible – it is a fundamental requirement that must be upheld at all times. Ethical behavior is seen as the bedrock upon which trust, credibility, and long-term success are built. Without a commitment to ethical conduct, businesses risk damaging their reputation, losing the trust of their stakeholders, and ultimately jeopardizing their sustainability. In conscious capitalism, ethical behavior is not just a nice-to-have or a bonus – it is a nonnegotiable aspect of doing business. When businesses prioritize ethical behavior, they create a culture...
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    Conscious Capitalism, With a New Preface by the Authors

    John Mackey

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