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Companies must adapt while staying true to their core ideology from "summary" of Built to Last by Jim Collins,Jerry I. Porras

Successful organizations possess a core ideology that serves as their guiding star. This ideology encompasses the organization's fundamental values and purpose, providing a sense of direction that transcends changing market conditions. It is this unwavering commitment to core principles that enables companies to maintain their identity even as they navigate the turbulent waters of change. Adaptation is essential in an ever-evolving business landscape. Organizations that resist change risk obsolescence. However, adaptation should not come at the expense of core values. Rather, it should be a nuanced process where the essence ...
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    Built to Last

    Jim Collins

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