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Companies must adapt while staying true to their core ideology from "summary" of Built to Last by Jim Collins,Jerry I. Porras
Successful organizations possess a core ideology that serves as their guiding star. This ideology encompasses the organization's fundamental values and purpose, providing a sense of direction that transcends changing market conditions. It is this unwavering commitment to core principles that enables companies to maintain their identity even as they navigate the turbulent waters of change. Adaptation is essential in an ever-evolving business landscape. Organizations that resist change risk obsolescence. However, adaptation should not come at the expense of core values. Rather, it should be a nuanced process where the essence of the organization remains intact while new strategies, practices, and innovations are embraced. This duality fosters resilience, allowing the organization to pivot without losing sight of what makes it unique. A powerful illustration of this principle can be seen in companies that have successfully weathered the storms of industry upheaval. They innovate and evolve in response to external pressures yet do so in a manner that reinforces their foundational beliefs. This creates a culture of trust and loyalty among employees, customers, and stakeholders, who appreciate the consistency of purpose that underpins every decision.
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