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Brands must clarify the benefits for customers from "summary" of Building a Storybrand by Donald Miller
When a company fails to clearly articulate how their product or service can improve the lives of their customers, they miss out on a crucial opportunity to connect with their audience. Customers are constantly bombarded with marketing messages, so it's essential for brands to cut through the noise and clearly communicate the benefits they offer. This requires brands to speak directly to the needs and desires of their customers, showing them how their product or service can solve a problem or meet a need. By focusing on the benefits for customers, brands can create a compelling narrative that resonates with their audience. Customers are more likely to engage with a brand that clearly demonstrates how their product or service can make their lives better. This clarity also helps to establish trust and credibility, as customers can see exactly what they can expect to gain from their interaction with the brand. When brands fail to clarify the benefits for customers, they risk losing their attention and interest. Customers want to know what's in it for them, and if a brand can't provide a clear answer to that question, they are likely to move on to a competitor who can. By clearly articulating the benefits they offer, brands can differentiate themselves in a crowded marketplace and stand out in the minds of their customers.- Clarifying the benefits for customers is about creating a meaningful connection that drives engagement and loyalty. When customers understand how a brand can improve their lives, they are more likely to become repeat customers and advocates for the brand. By focusing on the needs and desires of their audience, brands can create a compelling story that resonates with customers and drives them to take action.
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