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Longterm memory is often sustained by repetition from "summary" of Brain Rules by John Medina

Longterm memory is often sustained by repetition because the brain is constantly looking for patterns. When the brain detects a pattern, it starts to build connections between neurons. The more connections that are made, the stronger the memory becomes. Repetition helps strengthen these connections, making the memory more accessible in the long term. When information is repeated, it is more likely to be stored in longterm memory. This is because repetition helps to reinforce the connections between neurons, making the memory more robust. The more times information is repeated, the stronger the connections become, making it easier to retrieve t...
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    Brain Rules

    John Medina

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