The Six Paths Framework helps companies explore new opportunities from "summary" of Blue Ocean Strategy, Expanded Edition by W. Chan Kim,Renée A. Mauborgne
The Six Paths Framework is a powerful tool that companies can use to discover new opportunities for growth and innovation. By looking at their industry from six different perspectives, companies can uncover untapped market space and create blue oceans of uncontested market space. The first path in the framework involves looking at alternative industries that may have similar or complementary products or services to your own. By exploring these related industries, companies can find inspiration for new ways to create value for customers. The second path focuses on strategic groups within the industry. By identifying different groups of customers with varying needs and preferences, companies can tailor their offerings to better meet the needs of these distinct customer segments. The third path looks at the chain of buyers in the industry. By understanding who is involved in the purchasing decision and what influences their c...
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