Blue Ocean Strategy is based on differentiation and low cost from "summary" of Blue Ocean Strategy, Expanded Edition by W. Chan Kim,Renée A. Mauborgne
Blue Ocean Strategy is about creating uncontested market space by making competition irrelevant. This concept is based on the simultaneous pursuit of differentiation and low cost. In other words, it is about creating a unique value proposition that is not offered by competitors, while also keeping costs down. This strategy allows companies to break out of the competitive red ocean of bloody competition and instead create a new market space where they can thrive without direct competition. By focusing on differentiation, companies are able to create a product or service that stands out from the crowd. This uniqueness not only attracts customers but also allows companies to charge a premium price for their offering. At the same time, by keeping costs low, companies are able to maintain profitability even with a lower price point. This combination of differentiation and low cost is what ...
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