Jobs' return to Apple marked a turning point for the company from "summary" of Becoming Steve Jobs by Brent Schlender,Rick Tetzeli
When Steve Jobs returned to Apple in 1997, the company was on the brink of collapse. Years of mismanagement and lackluster products had left Apple in a dire situation, with dwindling market share and a tarnished reputation. Jobs' return was seen as a last-ditch effort to save the company from oblivion. Jobs wasted no time in making his mark on Apple. He immediately set about restructuring the company, streamlining operations, and refocusing on innovation. Under his leadership, Apple released a series of groundbreaking products that revolutionized the tech industry, including the iMac, iPod, iPhone, and iPad. Jobs' return to Apple brought with it a renewed sense of purpose and direction. His vision and attention to detail permeated every aspect of the company, from product design to marketing to customer service. Apple ...
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