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Jobs' public persona as a tech celebrity added to his mystique from "summary" of STEVE JOBS by WALTER. ISAACSON
One key aspect of Jobs' public persona was his status as a tech celebrity, which only added to his mystique. He carefully cultivated an image of himself as a visionary, a maverick, and a genius in the world of technology. This persona helped him stand out in a crowded field of tech executives and entrepreneurs, making him a larger-than-life figure in the eyes of the public. Jobs' celebrity status was not just a coincidence; it was a deliberate strategy on his part. He understood the power of personal branding and knew how to use it to his advantage. By positioning himself as a tech celebrity, he was able to attract attention and generate buzz around his company and products. This, in turn, helped Apple become one of the most iconic and successful companies in the wo...
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