Authenticity in your why will attract the right audience from "summary" of Start With Why by Readtrepreneur Publishing
When you are authentic in your why, you will naturally attract the right audience. This is because authenticity has a magnetic effect on people who share your values and beliefs. Your why serves as a beacon that attracts like-minded individuals who are drawn to your mission and purpose. By staying true to your why, you signal to others that you are genuine and trustworthy, which builds a sense of connection and loyalty. When you are clear about your why and communicate it authentically, you create a strong sense of alignment with your audience. People are more likely to engage with you when they understand your motives and can relate to your mission. This shared sense of purpose fosters a deeper connection and inspires others to support your cause. Authenticity also helps you stand out in a crowded marketplace by distinguishing you from competitors who lack a genuine why. Authenticity breeds authentic...
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