Consumers are drawn to stories that make them feel a certain way from "summary" of All Marketers are Liars by Seth Godin
Consumers are not interested in facts and figures; they are interested in stories. These stories must resonate with their emotions and beliefs. When consumers hear a story that aligns with their worldview or makes them feel a certain way, they are more likely to believe it and act upon it. Marketers need to understand that consumers are not looking for the truth; they are looking for a story that confirms their existing beliefs. This is why it is crucial for marketers to craft stories that tap into these beliefs and emotions. By doing so, they can create a connection with consumers that goes beyond a simple transaction. Consumers want to feel a c...
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