Purpose goes beyond profit and success from "summary" of Deep Purpose by Ranjay Gulati
The idea that purpose goes beyond profit and success challenges conventional wisdom that the primary goal of a business is to maximize financial gains. While profit and success are important metrics for measuring a company's performance, they are not the only factors that contribute to its long-term sustainability and impact. Deep purpose, as discussed in the book, emphasizes the significance of aligning a company's mission with the needs of its stakeholders and society at large. By focusing on a higher purpose that transcends mere profitability, businesses can create value that extends beyond the bottom line. This approach involves considering the interests of employees, customers, communities, and the environment in decision-making processes. It requires companies to think about their role in shaping a more sustainable and eq...
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