Brands must stay true to their roots from "summary" of Accidental Branding by David Vinjamuri
Every successful brand has a story. It's the narrative that sets them apart from the competition, giving them a unique identity that consumers can connect with. This story is rooted in the brand's history, values, and mission. It's what makes them authentic and genuine in the eyes of their customers. When a brand deviates from its roots, it risks losing this authenticity. Consumers can sense when a brand is being disingenuous or trying too hard to fit in with the latest trends. This can erode trust and loyalty, ultimately leading to a decline in sales and market share. Staying true to their roots means that brands must stay faithful to the core elements that define who they are. This could be their founding principles, the quality of their products, or the values they stand for. By staying true to these roots, brands can build a strong foundation that will withstand th...
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