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Positioning is about creating a perception of value and relevance in the minds of consumers from "summary" of Positioning: The Battle for Your Mind by Al Ries,Jack Trout
Positioning is the battle for the mind. In today's crowded marketplace, consumers are bombarded with messages from countless brands, all vying for their attention. To cut through the noise and stand out, a brand must create a unique position in the minds of consumers. This position is not just about what a brand offers, but how it is perceived by consumers. It is about creating a perception of value and relevance that sets a brand apart from its competitors. To achieve this, a brand must carefully craft its positioning strategy. This involves identifying the key benefits and attributes that make the brand unique, and then commun...
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