Positioning is about creating a perception of value and relevance in the minds of consumers from "summary" of Positioning: The Battle for Your Mind by Al Ries,Jack Trout
Positioning is the battle for the mind. In today's crowded marketplace, consumers are bombarded with messages from countless brands, all vying for their attention. To cut through the noise and stand out, a brand must create a unique position in the minds of consumers. This position is not just about what a brand offers, but how it is perceived by consumers. It is about creating a perception of value and relevance that sets a brand apart from its competitors. To achieve this, a brand must carefully craft its positioning strategy. This involves identifying the key benefits and attributes that make the brand unique, and then commun...
Read More
Continue reading the Microbook on the Oter App. You can also listen to the highlights by choosing micro or macro audio option on the app. Download now to keep learning!
Now you can listen to your microbooks on-the-go. Download the Oter App on your mobile device and continue making progress towards your goals, no matter where you are.
