Brands must evolve while staying true to their core values from "summary" of Accidental Branding by David Vinjamuri
Brands must evolve while staying true to their core values, a concept that is crucial for long-term success. This balance is not easy to achieve but is necessary in order to remain relevant in a constantly changing market. Evolution is essential for any brand to stay competitive and adapt to new trends and consumer preferences. However, it is equally important for brands to maintain their core values and identity in order to preserve the trust and loyalty of their customers. When brands evolve, they must do so in a way that is consistent with their core values. This consistency is what differentiates a successful evolution from a failed one. Customers are drawn to brands that they can trust and rely on, and any deviation from core values can erode that trust. It is therefore essential for brands to carefully consid...
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