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Keep your audience in mind to enhance persuasion from "summary" of A Rulebook for Arguments by Anthony Weston
Understanding the audience is crucial for effective persuasion. Tailoring arguments to fit the beliefs, values, and interests of those listening enhances the likelihood of acceptance. An argument that resonates with an audience’s existing views can foster a deeper connection and create a sense of shared understanding. Begin by assessing who your audience is. Consider their background, experiences, and knowledge level. This allows for the development of arguments that not only engage but also inform. Avoid using jargon or overly complex language that might alienate listeners. Instead, employ clear and straightforward terms that facilitate comprehension. Establishing common ground is another essential tactic. Highlight shared values or goals to create a sense of unity. When people feel aligned with the speaker, they become more receptive to the ideas being presented. Utilize ...
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