Establishing authority is crucial from "summary" of PNL Técnicas de Persuasão e Influência by Edward Collins
Establishing authority is a fundamental aspect of persuasion and influence. When you are able to establish your authority in a particular subject or field, you gain credibility and trust from your audience. People are more likely to listen to and follow someone they perceive as knowledgeable and competent. Authority can be established through various means, such as demonstrating expertise, sharing relevant experiences, or showcasing credentials. By showcasing your knowledge and skills in a particular area, you position yourself as a reliable source of information and guidance. This can help you gain the respect and attention of others, making it easier to persuade and influence them.
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