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Use social proof to strengthen your arguments from "summary" of A ARTE DA PERSUASÃO by JAMES BORG
When you want to convince someone of your point of view, it can be helpful to use social proof. Social proof involves showing evidence that other people – ideally people the person trusts or admires – agree with your argument. This can help to strengthen your position in their eyes because they are more likely to believe something if they see that others believe it too. For example, if you are trying to persuade someone to try a new restaurant, you could mention that it has great reviews online, or that several of your friends have recommended it. This social proof can make the person more likely to give the restaurant a chance because they see that others have had positive experiences there. In a similar way, if you are trying to convince someone to support a certain cause, you could mention the number of people who have already donated or signed up to help. This social proof can show the person that the cause is popular and worth supporting, making them more likely to get on board. By using social proof in your arguments, you can make them more convincing and persuasive. People are often influenced by the opinions and actions of others, so showing that others agree with you can help to sway someone's opinion in your favor. So next time you are trying to make a point, think about how you can use social proof to strengthen your argument and increase your chances of success.
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